Zepto Map Pins Advertising
Map Pins put branded markers on the live order map, in the streets between the store and the door. The customer is watching that map, and the pin sits somewhere they recognise, which is a kind of relevance no feed placement can manufacture.
Around 2-2.5M impressions a day at a 2.45% click-through rate, bought by the day. It suits a brand with a physical footprint, a location-led offer, or any campaign that gains from being in the customer's own area rather than merely on their phone.
Why brands buy the Map Pins
On the map they are watching
The live order map holds attention for the length of the delivery.
Placed where they live
The pin sits in streets the customer recognises.
2.45% click-through
Many times an in-feed banner, from a unit the size of a pin.
Location-led by nature
Suits a store, a launch in one area, or a geographically targeted offer.
Bought by the day
The pins are yours for the full day on the route.
- Placement
- Appears as branded pins on the Zepto live order map, along the route between the store and the customer.
- Objective
- Place the brand in the customer's own neighbourhood, on the map they are watching.
Other units on order tracking
Units on one surface compete for the same attention, so they are usually planned together rather than against each other.