Zepto Brand Carousel Advertising
The Brand Carousel is a branded module in the Zepto home feed, holding several cards the shopper can swipe through. It reads as part of the browsing experience rather than as an interruption to it, which is why it works for brand-building where a single banner would be ignored.
Around 5M impressions a day at a 0.3-0.5% click-through rate. Each card can carry its own message and its own destination, so one buy can hold a range, a set of offers or a sequence of proof points. Bought on a CPM or by the day.
Why brands buy the Brand Carousel
Several messages, one buy
Each card carries its own creative and its own destination.
Browsed, not interrupted
Sits in the feed as a module the shopper swipes through by choice.
Home feed reach
Around 5M impressions a day on the screen every session passes through.
Built for recall
A branded module holds attention longer than a single static frame.
Bought your way
Available on a CPM or by the day.
- Placement
- Appears in the Zepto home feed as a branded module of swipeable cards, among the offers and collections a shopper browses.
- Objective
- Build recall through a branded module the shopper browses rather than scrolls past.
Other units on home and feed
Units on one surface compete for the same attention, so they are usually planned together rather than against each other.