Zepto Horizontal Carousel Advertising
The Horizontal Carousel is a row of cards the shopper scrolls sideways. Unlike a vertical stack it shows more than one card at a time, so the shopper sees the choice rather than discovering it, which makes it the discovery unit of the in-feed set.
Around 4.0-4.5M impressions a day at a 0.30% click-through rate, bought on a CPM. It suits a range, a multi-offer push, or a campaign with several hooks where you do not yet know which one will land.
Before you book
Why brands buy the Horizontal Carousel
Several hooks on screen at once
The shopper sees the choice rather than swiping to find it.
Each card its own destination
One buy can point at several categories or offers.
Built for discovery
Works where the right message depends on the shopper.
In-feed reach
Around 4.0-4.5M impressions a day.
Bought on a CPM
Scales with the budget rather than the calendar.
- Placement
- Appears in-feed on Zepto as a row of cards the shopper scrolls sideways through.
- Objective
- Give a shopper several ways in, and let them pick the one that fits.
Other units on home and feed
Units on one surface compete for the same attention, so they are usually planned together rather than against each other.