Zepto Static Banner Advertising
The Static Banner is the straightforward in-feed display unit: one image, one message, one call to action. It does not ask the shopper to swipe or to watch, which is exactly why it performs steadily across audiences and categories.
Around 5M impressions a day at a 0.3-0.5% click-through rate, bought on a CPM. It is the unit to plan to a budget, and the one most often used to carry the weight of a campaign while a higher-impact format carries the moment.
Why brands buy the Static Banner
One message, nothing competing with it
A single frame with a single call to action.
Plans to any budget
Bought on a CPM, so the line scales up or down without changing the creative.
Steady across audiences
0.3-0.5% click-through, consistent rather than spiky.
Fast to produce
One image, so the creative turnaround is the shortest of any unit.
In-feed reach
Around 5M impressions a day among the rows a shopper is already scrolling.
- Placement
- Appears in-feed on Zepto, between the product rows and collections a shopper scrolls through.
- Objective
- Put one clear message and one clear action in front of a shopper, at a price that scales.
What ₹4,50,000 buys on the Static Banner
Arithmetic, not a projection. It shows how the CPM and the published CTR combine, your delivery depends on how much of the placement you buy and on the creative.
- Budget, before GST
- ₹4,50,000
- At a CPM of
- ₹90
- Impressions
- 5.0M
- Estimated clicks
- 15,000–25,000
Clicks are the published CTR band applied to the impressions the budget buys. Add ₹81,000 GST to the budget for the invoiced total.
Other units on home and feed
Units on one surface compete for the same attention, so they are usually planned together rather than against each other.