Zepto Vertical Carousel Advertising
The Vertical Carousel is a swipeable stack of cards in the Zepto feed. Because the shopper moves through it in order, it is the unit for a message that needs more than one frame: a product range, a before and after, a set of offers, or an explanation that will not fit in a single banner.
Around 3.5M impressions a day at a 0.3-0.5% click-through rate, bought on a CPM. Every swipe is a deliberate action, so a shopper who reaches the last card is a shopper who chose to.
Before you book
Why brands buy the Vertical Carousel
A sequence, not a single frame
Cards are read in the order you set them.
Attention you can see
Every swipe is a choice the shopper made.
Room for a range
Several products, offers or proof points in one buy.
Bought on a CPM
Plans to a budget like any other in-feed unit.
In-feed reach
Around 3.5M impressions a day.
- Placement
- Appears in-feed on Zepto as a swipeable stack of cards, read in the order they are set.
- Objective
- Tell a story in order, to a shopper who chose to keep swiping.
Other units on home and feed
Units on one surface compete for the same attention, so they are usually planned together rather than against each other.