Zepto Home Page Banner Advertising
The Zepto Home Page Banner is a clickable display unit on the most-visited screen in the app. Every session passes through the home page, so the banner reaches shoppers while they are deciding what to buy rather than after they have decided.
It balances reach with intent. Around 800k impressions a day at a 0.6% click-through rate, which is the strongest of any in-feed display unit on the platform. Bought on a CPM or by the day, it suits offers, category pushes and any campaign that needs visibility and traffic from the same line.
Why brands buy the Home Page Banner
Prime position
Sits high on the home page, above the category rows, where every session begins.
The strongest display CTR
0.6% click-through, the highest of the in-feed display units.
Reaches shoppers while they decide
The home page is where a basket is planned, not where it is confirmed.
Bought your way
Available on a CPM for a budget-led plan, or by the day for a fixed presence.
Somewhere to land
Clicks through to a category, an offer or a Brand Page built for the campaign.
- Placement
- Sits on the Zepto home page, in prime position above the category rows a shopper scrolls through on every visit.
- Objective
- Build awareness on the busiest screen in the app, and send that attention somewhere it converts.
Other units on home and feed
Units on one surface compete for the same attention, so they are usually planned together rather than against each other.