Zepto OTP Thin Strip Advertising
The OTP Thin Strip is a narrow unit on the order tracking page, next to the one-time code the customer reads out at the door. They will look at that part of the screen, because they need the number that is on it.
Around 3M impressions a day at a 1% click-through rate, bought by the day. It is the lightest way onto the tracking page: a short message rather than a layout, always on, and read because the thing beside it has to be.
Why brands buy the OTP Thin Strip
Beside something they must read
The delivery code is the one thing on the screen a customer cannot skip.
Always on
Present for the whole tracking journey rather than for a moment of it.
1% click-through
From a strip, which is several times a full in-feed banner.
The light way onto the tracking page
The smallest commitment of the order-tracking units, in creative and in budget.
Short and sharp
Suits a single nudge: an offer, a code, a reminder.
- Placement
- A slim strip on the Zepto order tracking page, alongside the delivery OTP the customer has to read.
- Objective
- Take a small, always-on slot on the screen the customer cannot avoid.
Other units on order tracking
Units on one surface compete for the same attention, so they are usually planned together rather than against each other.