Advertise on Zepto
Reach millions in minutes, in the pin codes you choose.
Different campaigns might deliver different things, and can vary from the above numbers.
What ads look like in the app
Why Zepto Advertising works
The order tracking page is seen by everyone
A customer who has paid and is waiting for a ten-minute delivery opens the tracking screen repeatedly and looks at it while they wait. That is why the Timer Widget gives 4-6% CTR while a standard in-feed banner gives 0.3%.
You can target based on user purchase
Zepto knows what you actually bought, how much you spent, how often you order, which phone you used and how you paid. Targeting a premium category buyer in a chosen pin code is easy on Zepto.
You can reach the customer at home
Flyers, samples, fridge magnets and printed bags go into the order itself, so the brand arrives in the house rather than on a feed. Your brand can reach a buyer that way as well.
Live in Delhi, NCR, Mumbai, Pune, Bengaluru, Chennai, Kolkata, Ahmedabad, Jaipur, Lucknow, Chandigarh, Nashik and 50+ more cities.
10+ Targeting parameters
CTR of all AD formats
| Gamification | Post-order | 17.5-25% | Not published | CPD, Fixed |
| Timer Widget | Order Tracking Page | 4-6% | ~3-3.5M | CPD, Fixed |
| Rider Icon | Order Tracking Page | 2-3% | ~3-4M | CPD |
| Map Pins | Live order map | 2.45% | ~2-2.5M | CPD |
| OTP Thin Strip | Order Tracking Page | 1% | ~3M | CPD |
| Home Page Banner | Home page | 0.6% | ~800k | CPM, CPD |
| Brand Carousel | Home feed | 0.3-0.5% | ~5M | CPM, CPD |
| Static Banner | In-feed | 0.3-0.5% | ~5M | CPM |
| Vertical Carousel | In-feed | 0.3-0.5% | ~3.5M | CPM |
| Masthead Banner | Order Tracking Page | 0.3-0.5% | ~25M | CPM, CPD |
| Horizontal Carousel | In-feed | 0.30% | ~4.0-4.5M | CPM |
Different campaigns might deliver different things in real scenarios, and can vary from the above numbers.
Ad format specifications in detail
App open
The first two seconds, before anything else loads.Splash Screen
No CTAHigh-impact app-open moment that delivers mass visibility instantly.
- Impressions/day
- ~34M
- CTR
- Not published
Home and feed
Browsing and discoveryHome Page Banner
Prime homepage balances awareness with conversion potential.
- Impressions/day
- ~800k
- CTR
- 0.6%
Brand Carousel
Brand-led browsing module suited for awareness and brand recall moments.
- Impressions/day
- ~5M
- CTR
- 0.3-0.5%
Static Banner
Clean, direct CTA placement with steady performance across audiences.
- Impressions/day
- ~5M
- CTR
- 0.3-0.5%
Vertical Carousel
Swipeable storytelling format that works best for sequential messaging.
- Impressions/day
- ~3.5M
- CTR
- 0.3-0.5%
Horizontal Carousel
Discovery-friendly multi-card unit for showcasing multiple hooks and CTAs.
- Impressions/day
- ~4.0-4.5M
- CTR
- 0.30%
Search
Stated intent, the user is already telling you what they want.Search Ticker
Strong visibility around search intent, ideal for driving discovery.
- Impressions/day
- ~20M
- CTR
- Not published
Order tracking
The highest-attention screen in the app: the user is waiting, and watching.Masthead Banner
Maximum reach and awareness, with strong click scale.
- Impressions/day
- ~25M
- CTR
- 0.3-0.5%
Timer Widget
High-intent touchpoint near the delivery ETA, great for driving quick engagement.
- Impressions/day
- ~3-3.5M
- CTR
- 4-6%
Rider Icon
Native order-tracking placement that delivers consistent visibility and efficiency.
- Impressions/day
- ~3-4M
- CTR
- 2-3%
Map Pins
Contextual, location-led visibility that nudges action during the live journey.
- Impressions/day
- ~2-2.5M
- CTR
- 2.45%
OTP Thin Strip
Always-on journey unit ideal for sharp, quick nudges.
- Impressions/day
- ~3M
- CTR
- 1%
Post-purchase
After the order lands, comes when the user is receptive.Gamification
Gamify the customer journey and boost post-purchase engagement.
- Impressions/day
- Not published
- CTR
- 17.5-25%
Brand destination
Once clicked goes to the lead form page.Brand Page
A scrollable in-app destination for the campaign, with its own lead-collection flow.
- Impressions/day
- Not published
- CTR
- Not published
Offline advertising options by Zepto
Flyers, samples, printed bags and much more travel inside the order, so that your brand arrives in the house of the customer directly on their hand.
Bag Branding
Your creative printed across the delivery bag itself, so the brand travels with every order on the route and is seen well beyond the customer who placed it.
Brown Bag
The paper carry bag the order arrives in, printed end to end. A quieter, more premium surface than the insulated delivery bag.
Flyers
A printed insert dropped into the order. The lowest-friction way to put an offer, a QR code or a sample voucher directly into a buying household.
Product Sampling
Your product itself goes in the bag, with the drop called out on the order summary page so the customer knows to look for it.
Fridge Magnet
A branded magnet shipped with the order. Unusually long dwell time for a printed unit, it stays in the kitchen for months.
Gift Box
A custom-built box, curated for a segment and a moment, festive, category launch, or a premium audience in a chosen city.
Pricing Packages
Roadblock
Own the order tracking page outright for a full day.
- Impressions
- 16-18M
- Reach
- 4-5M
Impact
Combine a day of urgency with a week of targeted reach.
- Impressions
- 3.3-6.3M per line
- Reach
- 1.1-2.1M per line
Reach
Maximum reach across a full week, pan-India.
- Impressions
- 12.5M
- Reach
- ~4.2M
All figures are before GST; 18% is added on the final invoice. Rates move with demand and inventory.
Case Studies
HOABL
A full-funnel land-investment campaign into a premium Delhi NCR segment. A customised catalogue went out with orders, a search ticker and home page banner drove into a Brand Page with an Enquire Now form, and the campaign ran on beyond the app through WhatsApp comms, banter hoardings across NCR, and an ad film on YouTube and LinkedIn.
Gaurs
A Brand Page campaign built around the search for a dream home, entered through the search ticker and a homepage banner, with leads collected in-app through an Enquire Now CTA.
HDFC
A Brand Page campaign framed around learning to invest in ten minutes, the same promise as the delivery itself, with gamification carrying the engagement rather than a banner.
Campaign stages
Brief and plan
Tell us the category, the audience and the budget. We come back with the formats that fit.
Audience build
We build the audience from order value, the categories they spend in, pin code, how recently they ordered and the phone they use.
Creative and approval
Each unit has its own spec. Masthead roadblocks need four creatives. We clear artwork before anything is scheduled.
Go live and report
The campaign is booked against confirmed dates. You get delivery against the plan, and the CTR each unit returned.
FAQs
How much does it cost to advertise on Zepto?
Around ₹5,00,000 for a four-day Masthead Banner run at a ₹90 CPM. A Timer Widget is ₹4,75,000 a day. A full-day roadblock combining both runs to ₹18,00,000. All rates are before 18% GST.
Which Zepto ad format performs best?
For clicks, the Timer Widget at 4-6% CTR. For engagement, gamification at 17.5-25%. For reach, the Splash Screen at ~34M impressions a day, though it cannot be clicked.
Can I target specific customers on Zepto?
Yes, on what people bought rather than what they browsed: average order value, monthly spend, the categories they spend in, products bought, payment method, the price of their phone, its operating system, pin code, and how recently or often they order, among 50+ options.
Can I reach Zepto customers outside the app?
Yes. Physically, through flyers, samples, fridge magnets, printed bags and gift boxes that ship inside the order. Digitally, by showing your ads to Zepto's buyers across Google, Meta, OTT and the open web.
What is the minimum spend required to advertise on Zepto?
It depends on the format. CPM units like the Masthead can be planned to any budget. Fixed units have a floor set by the day rate: a single Timer Widget day is ₹4,75,000.
How far in advance do I need to book Zepto ad inventory?
Two to three weeks for standard CPM inventory. Two months for fixed placements, roadblocks, gamification builds and anything in a festive window.
Do Zepto's published impression figures show what my campaign will get?
25M a day on the Masthead and 34M on the Splash Screen are what the placement delivers in total, not what your campaign gets. What you get depends on how much of that placement you buy.
Can the Zepto Splash Screen ad be clicked?
It runs for two seconds at app open with no CTA. Buy it for a launch or a category moment, never against a traffic target.
How many creatives does a Zepto Masthead roadblock need?
At least four. A roadblock holds the order tracking page for a whole day, and the same customer orders more than once in that time, so they see your ad again and again. By the second or third view the same artwork stops registering and the clicks drop off. Four creatives give the day enough variety to hold up, which is why four is the minimum we book a roadblock against.
Are Zepto advertising rates quoted before GST?
Every rate on this site is per unit and before GST. 18% GST is added on the final invoice.
Do Zepto's fixed ad placements sell out?
Yes. A fixed placement is booked against particular dates, and once a date is taken it is gone. Festive weeks go first, which is why festive rates are cheaper: those dates have to be booked months ahead. A plan made two weeks out will not get the dates a plan made two months out can.
Plan your Zepto campaign
Where India shops in ten minutes. Be on the screen while they wait.