Zepto Search Ticker Advertising
The Search Ticker is the rotating line inside the Zepto search bar. It is the one unit in the app that reaches a shopper at the moment they are telling the platform what they want, so the intent behind the impression is stated rather than inferred.
The search bar travels across the app rather than sitting on one screen, which is why the ticker carries around 20M impressions a day, the second largest reach in the catalogue. Bought by the day, it suits category ownership, launches and any campaign where being in front of intent matters more than the size of the creative.
Before you book
Why brands buy the Search Ticker
Intent, not inference
Reaches the shopper at the moment they are typing what they want.
Reach across the app
Around 20M impressions a day, because the search bar follows the shopper rather than sitting on one page.
Clickable
Takes the shopper straight to a category, a product or a Brand Page.
Owns the search moment
Bought by the day, so the prompt is yours for the full day.
Light on production
A line of copy rather than a full creative build, so it moves quickly.
- Placement
- Runs inside the Zepto search bar, as the rotating prompt a shopper sees before and while they type.
- Objective
- Be present at the moment a shopper states what they want.