Off-app advertising on Zepto
9 formats that never appear on a screen. Flyers, samples, magnets and printed bags travel inside the order, so the brand arrives in the house rather than in a feed, and gets kept rather than scrolled past.
What can go in, on, or around the order
Bought per unit shipped rather than per impression, and targeted the same way as the in-app formats, down to the pin code.
Bag Branding
Your creative printed across the delivery bag itself, so the brand travels with every order on the route and is seen well beyond the customer who placed it.
- Bought as
- Per bag, in print runs
- Touchpoint
- Doorstep, and the whole journey to it
- The highest-visibility physical unit: it is seen by the street, the lift, the lobby and the household, not only the buyer.
Brown Bag
The paper carry bag the order arrives in, printed end to end. A quieter, more premium surface than the insulated delivery bag.
- Bought as
- Per bag, in print runs
- Touchpoint
- Doorstep and kitchen counter
Flyers
A printed insert dropped into the order. The lowest-friction way to put an offer, a QR code or a sample voucher directly into a buying household.
- Bought as
- Per insert, in print runs
- Touchpoint
- Inside the order
- Can be targeted to a pin code, a group of category buyers or an order-value band.
Product Sampling
Your product itself goes in the bag, with the drop called out on the order summary page so the customer knows to look for it.
- Bought as
- Per sample shipped
- Touchpoint
- Inside the order, flagged in-app
- Pairs with an order-summary mention in-app, so the sample is discovered rather than found later at the bottom of the bag.
Fridge Magnet
A branded magnet shipped with the order. Unusually long dwell time for a printed unit, it stays in the kitchen for months.
- Bought as
- Per magnet shipped
- Touchpoint
- Inside the order, then the household
Gift Box
A custom-built box, curated for a segment and a moment, festive, category launch, or a premium audience in a chosen city.
- Bought as
- Per box, built to order
- Touchpoint
- Delivered as its own event
- Built to order for each campaign, so the lead time is much longer than a print run.
Rider Jersey Branding
Branding on the rider jersey, so the campaign moves through the city at street level all day rather than sitting on one screen.
- Bought as
- Per rider, per city, per campaign period
- Touchpoint
- The street
OOH Banter Hoardings
Contextual outdoor boards written to feel caught rather than planned, banter that travels, and gets reposted rather than ignored.
- Bought as
- Per board, per city, per cycle
- Touchpoint
- Out of home, then social
- Built for the repost, not the impression. The board is the seed; the reach that matters is the organic chatter it starts.
Customised Products
Branded merchandise made for the campaign and shipped to a chosen audience.
- Bought as
- Built to order
- Touchpoint
- Inside the order
Off-app formats are priced per brief
Unlike the in-app rate card, physical formats depend on the print run, the cities, the segment and the lead time. Tell us the volume and the audience and you will get a costed plan.