Zepto Rider Icon Advertising
The Rider Icon is the marker moving along the map while a customer watches their order approach. Branding it means the thing the customer is tracking is your brand, for the length of the delivery.
It is native to the screen rather than placed on top of it, which is why it holds a 2-3% click-through rate at around 3-4M impressions a day, bought by the day. It is the most efficient of the order-tracking units: a small creative, a long dwell, and attention that is given rather than taken.
Why brands buy the Rider Icon
The thing they are watching
The customer is already following this marker across the map.
Native, not overlaid
Part of the screen's own furniture, so it is not read as an advert the way a banner is.
Long dwell
On screen for the length of the delivery, not for the length of a scroll.
2-3% click-through
Second only to the Timer Widget among the tracking units.
A small creative
An icon rather than a layout, so production is quick and cheap.
- Placement
- Replaces the rider marker on the Zepto live order map, carried along the route as the delivery moves.
- Objective
- Put the brand into the delivery itself, where it is watched rather than displayed.
Other units on order tracking
Units on one surface compete for the same attention, so they are usually planned together rather than against each other.