Zepto advertising rates

What the inventory actually costs, published rather than gated. Every rate is per unit and before GST, with the date it was quoted next to it.

Published line rates

CPM is priced per thousand impressions. CPD is a full day of the placement, regardless of how many impressions that day delivers.

Format	Buy type	Rate	Festive rate	With GST
Masthead Banner Festive media plan, impact and reach packages	CPM	₹120 / 1000 imp	₹80	₹142
Masthead Banner Client proposal, order tracking page, 4-day run	CPM	₹90 / 1000 imp	,	₹106
Static Banner Festive media plan, impact package, display banner line	CPM	₹90 / 1000 imp	₹70	₹106
Timer Widget Client proposal, order tracking page, 4-day run	CPD	₹4,75,000 / day	,	₹5,60,500

Taken from the festive media plan and a signed client proposal of the same period. GST is 18%. Two Masthead CPMs are listed because the rate genuinely differs by package and length of run, the lower one is not a discount you can assume, it is a different buy.

Formats without a published rate are not formats without a price

The Splash Screen, Search Ticker, Rider Icon, Map Pins, OTP Thin Strip, gamification and Brand Page builds are all bookable. They are priced against the campaign rather than off a standing card, so they are quoted per brief. Ask and you will get a number, not a meeting.

Three plans, priced as sold

These are the festive plans as they were actually bought, not tiers reverse-engineered to make the middle option look sensible.

Roadblock

Own the order tracking page outright for a full day.

₹12,00,000

₹18,00,000 standard · ₹14,16,000 with GST

What runs

Timer Widget: CPD, 1 day
Masthead Banner: CPD, 1 day

Impressions: 16-18M
Reach: 4-5M

Impact

Combine a day of urgency with a week of targeted reach.

₹12,75,000

₹18,50,000 standard · ₹15,04,500 with GST

What runs

Timer Widget: Fixed, 1 day
Masthead Banner: CPM, 7 days
Static Banner: CPM, 7 days

Impressions: 3.3-6.3M per line
Reach: 1.1-2.1M per line

Reach

Maximum reach across a full week, pan-India.

₹7,00,000

₹10,00,000 standard · ₹8,26,000 with GST

What runs

Masthead Banner: CPM, 7 days

Impressions: 12.5M
Reach: ~4.2M

What these numbers do and do not mean

Impression figures are for the whole placement

25M a day on the Masthead and 34M on the Splash Screen are what the placement delivers in total, not what your campaign gets. What you get depends on how much of that placement you buy.

The Splash Screen cannot be clicked

It runs for two seconds at app open with no CTA. Buy it for a launch or a category moment, never against a traffic target.

A Masthead roadblock needs four creatives

At least four. A roadblock holds the order tracking page for a whole day, and the same customer orders more than once in that time, so they see your ad again and again. By the second or third view the same artwork stops registering and the clicks drop off. Four creatives give the day enough variety to hold up, which is why four is the minimum we book a roadblock against.

Everything on this site is before GST

Every rate on this site is per unit and before GST. 18% GST is added on the final invoice.

Fixed placements sell out

Yes. A fixed placement is booked against particular dates, and once a date is taken it is gone. Festive weeks go first, which is why festive rates are cheaper: those dates have to be booked months ahead. A plan made two weeks out will not get the dates a plan made two months out can.

Get this costed for your brief Work out what a budget buys