Zepto advertising case studies
8 campaigns across 7 categories: automotive, financial services, home services, payments, real estate, senior care, streaming. All a long way from grocery impulse buying, which is the point.
HOABL
A full-funnel land-investment campaign into a premium Delhi NCR segment. A customised catalogue went out with orders, a search ticker and home page banner drove into a Brand Page with an Enquire Now form, and the campaign ran on beyond the app through WhatsApp comms, banter hoardings across NCR, and an ad film on YouTube and LinkedIn.
Gaurs
A Brand Page campaign built around the search for a dream home, entered through the search ticker and a homepage banner, with leads collected in-app through an Enquire Now CTA.
HDFC
A Brand Page campaign framed around learning to invest in ten minutes, the same promise as the delivery itself, with gamification carrying the engagement rather than a banner.
Google Pay
A Brand Page detailing the full process end to end, used as the campaign destination throughout.
Amazon Prime Video
A Brand Page campaign built to carry a title launch to a mass in-app audience.
Skoda
A high-consideration automotive campaign run as a Zepto IP rather than as standard inventory, proof that the audience supports categories well outside grocery impulse buying.
Antara Care at Home
A full-funnel senior-care campaign that ran in the app and in the bag at once: a Masthead and Timer Widget on the order tracking page carrying a click-to-call number, and a printed flyer with a scan-to-shop QR riding inside the order to the same households.
Urban Company
Seasonal and occasion-led creative across in-app banners and cards, including a Women's Day edition, showing how a services brand uses the festive calendar rather than the grocery basket.
Campaigns documented in the Zepto Media Playbook. Where no result is shown, none is published, we would rather show a campaign without a number than a number we cannot stand behind.