Zepto Masthead Banner Advertising
The Masthead Banner runs at the top of the order tracking page, the screen a customer opens again and again in the ten minutes between paying and the doorbell. They are not scrolling past it; they are waiting on it, and checking it.
That makes it the largest clickable unit on the platform: around 25M impressions a day at a 0.3-0.5% click-through rate, bought on a CPM or by the day. It runs as a static banner, as a video banner, or with a lead-collection flow attached, and a further 26M impressions a month are available programmatically through Google Ad Manager.
Before you book
Before you book
Before you book
Why brands buy the Masthead Banner
The screen they are watching
The order tracking page is opened again and again while a delivery is on its way.
The biggest clickable reach
Around 25M impressions a day, more than any other unit that can be clicked.
Static, video or lead form
The same placement runs three ways, depending on what the campaign needs.
Available programmatically
A further 26M impressions a month through Google Ad Manager, so it can sit inside a programmatic plan.
Bought your way
On a CPM for a budget-led plan, or by the day to own the screen.
Four creatives for a roadblock
A full-day roadblock needs at least four, because the same creative shown all day stops getting clicks.
- Placement
- Sits at the top of the Zepto order tracking page, above the live delivery status the customer returns to while they wait.
- Objective
- Reach the most people on the most-watched screen in the app, and take the clicks that come with it.
What ₹6,00,000 buys on the Masthead Banner
Arithmetic, not a projection. It shows how the CPM and the published CTR combine, your delivery depends on how much of the placement you buy and on the creative.
- Budget, before GST
- ₹6,00,000
- At a CPM of
- ₹120
- Impressions
- 5.0M
- Estimated clicks
- 15,000–25,000
Clicks are the published CTR band applied to the impressions the budget buys. Add ₹1,08,000 GST to the budget for the invoiced total.
Other units on order tracking
Units on one surface compete for the same attention, so they are usually planned together rather than against each other.