Zepto ad formats
This page explains in detail all 14 in-app ad formats and all 9 off-app ad formats.
Click the ones you want and they go straight into the enquiry form.
App open
The first two seconds, before anything else loads.
Splash Screen
High-impact app-open moment that delivers mass visibility instantly.
- Impressions/day
- ~34M
- CTR
- Not published
- Bought on
- CPD
- No CTA, pure-play branding. The unit is not clickable, so it is bought for reach, never for traffic.
- Run time is 2 seconds.
Home and feed
Browsing and discovery
Home Page Banner
Prime homepage balances awareness with conversion potential.
- Impressions/day
- ~800k
- CTR
- 0.6%
- Bought on
- CPM, CPD
Brand Carousel
Brand-led browsing module suited for awareness and brand recall moments.
- Impressions/day
- ~5M
- CTR
- 0.3-0.5%
- Bought on
- CPM, CPD
Static Banner
Clean, direct CTA placement with steady performance across audiences.
- Impressions/day
- ~5M
- CTR
- 0.3-0.5%
- Bought on
- CPM
Vertical Carousel
Swipeable storytelling format that works best for sequential messaging.
- Impressions/day
- ~3.5M
- CTR
- 0.3-0.5%
- Bought on
- CPM
- Also available programmatically through GAM at ~324k impressions.
Horizontal Carousel
Discovery-friendly multi-card unit for showcasing multiple hooks and CTAs.
- Impressions/day
- ~4.0-4.5M
- CTR
- 0.30%
- Bought on
- CPM
- Also available programmatically through GAM at ~1.7M impressions.
Search
Stated intent, the user is already telling you what they want.
Search Ticker
Strong visibility around search intent, ideal for driving discovery.
- Impressions/day
- ~20M
- CTR
- Not published
- Bought on
- CPD
- Commonly used as an entry point into a Brand Page.
Order tracking
The highest-attention screen in the app: the user is waiting, and watching.
Masthead Banner
Maximum reach and awareness, with strong click scale.
- Impressions/day
- ~25M
- CTR
- 0.3-0.5%
- Bought on
- CPM, CPD
- Runs as a static banner, a video banner, or with a lead-collection flow.
- A minimum of 4 creatives is required for a Masthead roadblock.
- Also available programmatically through GAM at ~26M impressions.
Timer Widget
High-intent touchpoint near the delivery ETA, great for driving quick engagement.
- Impressions/day
- ~3-3.5M
- CTR
- 4-6%
- Bought on
- CPD, Fixed
- The highest-CTR clickable unit in the catalogue. It sits against the live countdown, so it is bought for urgency, not for reach.
Rider Icon
Native order-tracking placement that delivers consistent visibility and efficiency.
- Impressions/day
- ~3-4M
- CTR
- 2-3%
- Bought on
- CPD
Map Pins
Contextual, location-led visibility that nudges action during the live journey.
- Impressions/day
- ~2-2.5M
- CTR
- 2.45%
- Bought on
- CPD
OTP Thin Strip
Always-on journey unit ideal for sharp, quick nudges.
- Impressions/day
- ~3M
- CTR
- 1%
- Bought on
- CPD
Post-purchase
After the order lands, comes when the user is receptive.
Gamification
Gamify the customer journey and boost post-purchase engagement.
- Impressions/day
- Not published
- CTR
- 17.5-25%
- Bought on
- CPD, Fixed
- By far the highest engagement rate in the catalogue, because the user opts in rather than being interrupted.
- Built to order for each campaign, so the lead time is longer than a banner buy.
Brand destination
Once clicked goes to the lead form page.
Brand Page
A scrollable in-app destination for the campaign, with its own lead-collection flow.
- Impressions/day
- Not published
- CTR
- Not published
- Bought on
- Fixed
- Not bought alone, it is the destination that Search Ticker, Home Page Banner and Masthead click into.
- Supports an Enquire Now CTA with a lead-collection form.
Off-app formats
Bought per unit shipped rather than per impression, and targeted the same way as the in-app formats.
Bag Branding
Your creative printed across the delivery bag itself, so the brand travels with every order on the route and is seen well beyond the customer who placed it.
- Bought as
- Per bag, in print runs
- Touchpoint
- Doorstep, and the whole journey to it
Brown Bag
The paper carry bag the order arrives in, printed end to end. A quieter, more premium surface than the insulated delivery bag.
- Bought as
- Per bag, in print runs
- Touchpoint
- Doorstep and kitchen counter
Flyers
A printed insert dropped into the order. The lowest-friction way to put an offer, a QR code or a sample voucher directly into a buying household.
- Bought as
- Per insert, in print runs
- Touchpoint
- Inside the order
Product Sampling
Your product itself goes in the bag, with the drop called out on the order summary page so the customer knows to look for it.
- Bought as
- Per sample shipped
- Touchpoint
- Inside the order, flagged in-app
Fridge Magnet
A branded magnet shipped with the order. Unusually long dwell time for a printed unit, it stays in the kitchen for months.
- Bought as
- Per magnet shipped
- Touchpoint
- Inside the order, then the household
Gift Box
A custom-built box, curated for a segment and a moment, festive, category launch, or a premium audience in a chosen city.
- Bought as
- Per box, built to order
- Touchpoint
- Delivered as its own event
Rider Jersey Branding
Branding on the rider jersey, so the campaign moves through the city at street level all day rather than sitting on one screen.
- Bought as
- Per rider, per city, per campaign period
- Touchpoint
- The street
OOH Banter Hoardings
Contextual outdoor boards written to feel caught rather than planned, banter that travels, and gets reposted rather than ignored.
- Bought as
- Per board, per city, per cycle
- Touchpoint
- Out of home, then social
Customised Products
Branded merchandise made for the campaign and shipped to a chosen audience.
- Bought as
- Built to order
- Touchpoint
- Inside the order